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Sunday, July 26, 2009

Social Networking for Actors

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I just wrote this blog for my Acting Blog, but I thought that the subject would be good for this blog too (disregard all of the links if you aren't interested in my acting websites!...)

I took a small break away from blogging to refocus my marketing efforts so I can accomplish more while doing less. So, I have been simplifying my communications and social networks, and I think I have my channels down to a reasonable amount. One focus has been to shift my attentions toward those networks where I can “kill two birds with one stone” - reaching lots of people with minimal effort. Here are some of the places you can find me:

First, I have broken down my Facebook presence into 3 groups, my personal profile (of course), but also My Erin Cronican Fan Page (for acting stuff), and My Fan Page for The Actors’ Enterprise (for my coaching service.) As of Tuesday, my personal profile will be just that... personal (for those folks I know personally.) So I needed to create two other pages where people that want to keep track of my acting and coaching careers can do so, and the Facebook Fan Pages seem to be the best ways to do this. Anything I do on those pages gets added to the fan’s news feed, so it is very easy to keep in touch without having to go to the actual page. And it allow the fans to keep up with the exact information they signed on for and mot have to wade trough anything else. Just because they know me through acting does not mean that they will want to know about my coaching stuff, and vice versa. So, it makes sense to separate those out.

As far as other social networking, I also do this blogging (as you know) which is separated into those two categories- my Acting/Personal Blog: The Erin Cronicals (about daily living as an actor in NYC), and of course, my Coaching Blog: (Bite-Size Business with The Actors’ Enterprise) (which you are reading now!)

Here are some other places you can find me:

Erin Cronican on Twitter - which will be used specifically to share resources with actors across the globe. And Erin Cronican on YouTube - this includes all of the videos that I am a part of, including film, TV, cabaret, and web series that I am a part of. And, of course, there is always my personal website, and my IMDB page.

I am sure you are wondering how one could possibly update all of these sites. One of the tricks to maintaining these kinds of websites is to focus each network on one specific type of communication/update. On my Facebook Fan Page for Erin Cronican, my focus is sharing basic updates on what I have been doing, which I will be doing daily. On this blog, I focus on giving fuller accounts of what I have been doing, but I do these updates less frequently (about 2-3 times per week.) My personal website is designed for folks I don’t know well who are looking to learn more about what I do an an actor. So, when I have an update, it will be fairly simple to figure out where I need to start.

But, sometimes I choose social networks specifically because they have a user base that I can’t find anywhere else. There are people who love to use Twitter or YouTube exclusively- they don’t use anything else. So, in order to catch their attention, it makes sense to bring some of my information to where they are at. Thus, even though I have videos on my personal website and status updates on Facebook, I am duplicating those on YouTube and Twitter so I can reach those audiences.

So... that’s what I have been working on the past few weeks, and now that all of those things are set up, I can get back to blogging! So, please feel free to reach me on any of the sites listed above, and leave comments so I know you were there!

Erin Cronican's career as a professional actor and career coach has spanned the last 25 years in New York City, Los Angeles and San Diego. She has appeared in major feature films and on television, and has done national tours of plays and musicals. She has worked in the advertising & marketing departments of major corporations, film production companies, theater magazines, and non-profit acting organizations. To learn more, check out

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