What stories do you want to tell?

I read a lot of blogs about the business, and one in particular I follow because this company is doing the same for producers as I do for actors: training on becoming better (and ore empowered) business people. One of their most recent blogs about producing really hit the mark, and I wanted to quote from it a bit:

... You identify what your story is.

Nobody in the press or media world cares that you're putting on a show you love. There are plenty of people putting on a show they love. Nobody really cares if your playwright's a new guy or girl and this is his/her first play. Michael Riedel isn't going to come knocking to comment on your artistic progress on a show that you wrote with your weed smoking roommate who's sleeping with your best friend's girlfriend (unless of course any of the aforementioned have a Broadway credit that fits snugly above the title somewhere) Start with this:

Nobody cares. I need to make them care.

What does that mean?

Have a story. That's right. Think of what it is that is actually worthy of print in your work...

This idea is critically important for actors as well, only I ask YOU to ponder, "What stories do you want to tell?" There will always be another actor who is smarter, better looking, more connected, with better skills, credits and talent, but what makes an actor special is communicating their UNIQUE point of view. So... what stories are you inspired to tell? How can you tell them in a way that no one else can? This is part of a 2 hour marketing/brand exercise I do called the "ACE Strategy" which helps actors figure out their "60 second pitch" and create elements of their marketing plan. Of course, I highly recommend booking some sessions with me so you can have some support in creating your plan, but in the interim, be sure that you are reading everything you can get your hands on, like One Producer in the City ...