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From an article in Entrepreneur magazine: "In an appropriately titled study called Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product)."
In the section above, replace the word "product" with "actors" and you'll see just how's relevant it is.
Check out this article and see how it compares to how you want to be seen as an actor - it will heavily influence how you put your website, postcards, business cards and personal style to good use!
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Erin Cronican's career as a professional actor and career coach has spanned the last 25 years in New York City, Los Angeles and San Diego. She has appeared in major feature films and on television, and has done national tours of plays and musicals. She has worked in the advertising & marketing departments of major corporations, film production companies, theater magazines, and non-profit acting organizations. To learn more, check out http://www.theactorsenterprise.org.