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Tuesday, February 3, 2015

The Psychology of Color in Branding

Image Credit: The Logo Company
Something to think about when considering branding: What is your favorite color? You know, the color that is most prominent in your wardrobe or home decorating? Do you know what that color represents in our society?

From an article in Entrepreneur magazine: "In an appropriately titled study called Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product)."

In the section above, replace the word "product" with "actors" and you'll see just how's relevant it is.

Check out this article and see how it compares to how you want to be seen as an actor - it will heavily influence how you put your website, postcards, business cards and personal style to good use!

http://www.entrepreneur.com/article/233843

Have a comment or question? Leave it by clicking below!

Erin Cronican's career as a professional actor and career coach has spanned the last 25 years in New York City, Los Angeles and San Diego. She has appeared in major feature films and on television, and has done national tours of plays and musicals. She has worked in the advertising & marketing departments of major corporations, film production companies, theater magazines, and non-profit acting organizations. To learn more, check out http://www.theactorsenterprise.org.


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