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Saturday, April 25, 2009

Marketing your show with strategic partnerships

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For those of you looking to produce (be it theater, film or TV/web series) one of the most important things you can do to gain audiences via free PR is to partner with like-minded organizations who will promote your project because it aligns with their interests. As an example, take a look at this news blurb about the partnership between feature film, “The Soloist” and The National Alliance on Mental Illness:

Mental Illness Group Launches “Soloist” website (Hollywood Reporter)

Once you choose a project to produce, go through the script and see if there are any causes and/or organizations who would benefit from the project. You can bet that you’ll find support in what you are doing, and together you can brainstorm about finding ways to bringing the project’s message to audiences.

Erin Cronican's career as a professional actor and career coach has spanned the last 25 years in New York City, Los Angeles and San Diego. She has appeared in major feature films and on television, and has done national tours of plays and musicals. She has worked in the advertising & marketing departments of major corporations, film production companies, theater magazines, and non-profit acting organizations. To learn more, check out http://www.theactorsenterprise.org.

2 COMMENTS - Click to READ:

Ashlley Elias said...

This is especially good advice given the nature of the internet: people gather around shared passions.

It might even be worthwhile to find a cause/issue/subject the actor-producer finds compelling that also has an audience they could reach...

and THEN write a script around it.

Erin C. said...

That's a great idea. I was Associate Artistic Director whose mission was to tell stories from underrepresented audiences, and committed to producing one original script per season that was developed by company members (using interviews from the community.) That company is now thriving after 5 years of successful programming.

By the way- I just checked out your blog... looks great! I am looking forward to exploring more.

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