Advice and How-To's Especially for ACTORS!

Welcome- I am so glad you're here! Bite-Size Business is a program created to help actors navigate the business in a way that is fun, empowering and educational.

Use the "Blog Topics" on the left to find hundreds of articles covering all areas of acting, or browse the archives for a title that sounds groovy. Feel free to leave a comment- and be sure to check each post to see if a comment was left.

And if you enjoy this blog...

• Subscribe (<--- look to the left!) so you can be updated when future articles are posted.
• You can also share this article by clicking on an icon below. Cheers!

Saturday, April 25, 2009

Marketing your show with strategic partnerships

* Bookmark and Share

For those of you looking to produce (be it theater, film or TV/web series) one of the most important things you can do to gain audiences via free PR is to partner with like-minded organizations who will promote your project because it aligns with their interests. As an example, take a look at this news blurb about the partnership between feature film, “The Soloist” and The National Alliance on Mental Illness:

Mental Illness Group Launches “Soloist” website (Hollywood Reporter)

Once you choose a project to produce, go through the script and see if there are any causes and/or organizations who would benefit from the project. You can bet that you’ll find support in what you are doing, and together you can brainstorm about finding ways to bringing the project’s message to audiences.

Erin Cronican's career as a professional actor and career coach has spanned the last 25 years in New York City, Los Angeles and San Diego. She has appeared in major feature films and on television, and has done national tours of plays and musicals. She has worked in the advertising & marketing departments of major corporations, film production companies, theater magazines, and non-profit acting organizations. To learn more, check out

2 COMMENTS - Click to READ:

Ashlley Elias said...

This is especially good advice given the nature of the internet: people gather around shared passions.

It might even be worthwhile to find a cause/issue/subject the actor-producer finds compelling that also has an audience they could reach...

and THEN write a script around it.

Erin Cronican said...

That's a great idea. I was Associate Artistic Director whose mission was to tell stories from underrepresented audiences, and committed to producing one original script per season that was developed by company members (using interviews from the community.) That company is now thriving after 5 years of successful programming.

By the way- I just checked out your blog... looks great! I am looking forward to exploring more.

Post a Comment

Thanks for leaving your thoughts- I will respond as soon as possible! (Be sure to click the "Subscribe by Email" link to be notified about my response as well as others'...)


This content is offered under a Creative Commons by-NC-ND License.That means you're free to share it, republish it, refer to it, include it in your wedding vows, whatever... - PROVIDED you:

a) you don't change anything.
b) you don't use it to make money.
c) credit me (with my blog's name, and a link back to my site.)
d) it's not required, but it would be awesome if you'd email me to let me know you're using it, and then I can help promote your post!

If you are copying an article in its entirely, you MUST include the following acknowledgment at the top of the post: "This blog was pulled, in its entirety, from Bite-Size Business for Actors, a blog published by The Actors' Enterprise. To learn more, visit"

To view the license, click here. To learn more about Creative Commons, click here.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-
No Derivative Works 3.0 Unported License

Follow Bite-Size Business for Actors
Directory for New York, NY
Blog Directory
Blog Directory
Blog Directory & Business Pages -