One of my students just posted this to our internal message board, and I wanted to post it along with my response:
Hi- Quick question for Erin and the group. I have a commercial agent but haven't been sent out in ages. I recently did a play and sent my commercial agents postcards inviting them to come, so I haven't been completely out of touch, however, they didn't come to see the show, and it's been months since I've had a commercial audition. What is the appropriate way to reach out? Send an email? Drop by the office because I was 'in the neighborhood' to say hello? If so, whats the best way to do that to avoid being intrusive? They have a lot of clients, so I'm wondering if I've gotten lost in the shuffle. Any suggestions of how to say hello again?
SO many actors are dealing with the same thing, so I am glad you wrote! I think you should call them and ask for a good time to stop by the office- and then stop by! I always like to offer to bring in coffee or cupcakes or something fun, which can make asking for the time a little easier. If they are on your team, they NEED to be accessible. If you try to stop by and you feel like they don't have an interest in seeing you, then it is time to seek out another agent. What are you paying them 10% for if you cannot feel comfortable making contact?
I know this is easier said than done, but I promise you- the earlier you establish this connection, the easier it will get. You deserve to have an agent you feel great about working with, and this is a good way to test the waters to see if they are a good fit for you.
Hope this helps- let me know how it goes!
Erin Cronican's career as a professional actor and career coach has spanned the last 25 years in New York City, Los Angeles and San Diego. She has appeared in major feature films and on television, and has done national tours of plays and musicals. She has worked in the advertising & marketing departments of major corporations, film production companies, theater magazines, and non-profit acting organizations. To learn more, check out http://www.theactorsenterprise.org.