For example, one woman I knew found that nobody was interested in hiring during the summer so she backpacked around Europe. She brought addresses for about 150 prospective employers. Each morning she had a cup of coffee and addressed postcards to about 20 of them with notes like, “Wish you were here, Alyssa” and “You would love this place, Alyssa”. Her last card said, “In town in September; I’ll call you.” Everyone wanted to know who was this mysterious Alyssa who had been sending a card a week… soon she had her choice of job offers. (Postcards work better than letters because they cause a stir around the office!)
How have YOU been creative with your marketing lately? Leave a comment and let us know!