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Friday, November 7, 2008

Inviting Agents to Shows

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A.M. wrote in and asked:
“Hey! I am currently cast in a off-off Broadway comedy show in which I have 2 contrasting roles in it. I have a commercial agent who I am thinking about inviting, but I would also like to invite other agents. Do you think it would be appropriate to invite them to a show like this? Thanks for any advice!”

Hi, there- thanks for your question. I have two quick questions to throw back at you- are you proud of the work you are doing in this show, and does it represent the kind of work you look to do in the future?

***If you answer yes to BOTH of these questions***

You should invite agents to see the show.

A few hints for inviting agents:

• If you are mailing the invite, I'd suggest using a personal postcard (not the show postcard) so that they can connect your face with your name.

• Be sure to list all of the personnel from the show, including the cast, director and playwright. Industry folks are more likely to see the show if they know someone involved with the production.

• Ask your fellow cast members if they are currently represented, and be sure to send an invite to those agents.

***If you answered no to any of those questions***

Send a postcard AFTER your run letting them know you "just finished a successful run of ***name of show***“ and you can update them about anything else you are doing as well. Even if this show doesn't show you off appropriately, you can still benefit from promoting your work.

NOTE: These postcards should only go to folks you have already met and who know your work. Don't worry about sending a card like this to people you don't know.

I hope these thoughts are useful- congratulations on your roles, and have a blast during your run!

Erin Cronican's career as a professional actor and career coach has spanned the last 25 years in New York City, Los Angeles and San Diego. She has appeared in major feature films and on television, and has done national tours of plays and musicals. She has worked in the advertising & marketing departments of major corporations, film production companies, theater magazines, and non-profit acting organizations. To learn more, check out

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