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Thursday, April 3, 2008

Clothing & Style: The Psychology of Color

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Ever wonder what your audition and interview clothing says about you? It’s not just about the style of the clothing, but also the color that can make a big difference. I just happened upon an interesting article about the psychology of color and how it pertains to clothing choices.

You can also apply what you learn to the colors you assign to your website and marketing materials, as well as the clothing and backgrounds you choose for your headshots. For my marketing materials, I have chosen turquoise, orange and brown. And for clothing choices I always go with saturated colors that are vibrant and jewel toned (aqua, lime, magenta, etc, or neutrals with jewel toned accents.)

How has color affected you? Do you have a favorite color you like to wear to auditions? Or simply have a comment or question? Feel free to leave a comment so others can learn from your experiences.

Erin Cronican's career as a professional actor and career coach has spanned the last 25 years in New York City, Los Angeles and San Diego. She has appeared in major feature films and on television, and has done national tours of plays and musicals. She has worked in the advertising & marketing departments of major corporations, film production companies, theater magazines, and non-profit acting organizations. To learn more, check out

2 COMMENTS - Click to READ:

Anonymous said...

Great article! I'll pass this one aroud to my team.

As for my colors: For our marketing materials, we use black, red, and shades of grey (or metal in some cases).

Cindy said...

YES! Color does influence us more than we realize. Nice post.

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