Advice and How-To's Especially for ACTORS!

Welcome- I am so glad you're here! Bite-Size Business is a program created to help actors navigate the business in a way that is fun, empowering and educational.

Use the "Blog Topics" on the left to find hundreds of articles covering all areas of acting, or browse the archives for a title that sounds groovy. Feel free to leave a comment- and be sure to check each post to see if a comment was left.

And if you enjoy this blog...

• Subscribe (<--- look to the left!) so you can be updated when future articles are posted.
• You can also share this article by clicking on an icon below. Cheers!

Sunday, October 7, 2007

Tracking Your Marketing: Websites

One of the most important facets of managing your acting business is tracking your goals. Tracking allows us to research the results of our marketing tactics to see how they measure up to our goals and expectations. For this article, I want to focus on websites. If you have a website, one inexpensive and valuable tracking tool you can employ is a web statistics (stat) counter. A stat counter is designed to track the habits of your website visitors so that you can have an up-to-the-minute look at what is popular and what isn’t.

Let's say you are doing online or email submissions to casting directors, and you are including links to your website. How do you know if these links are being used? A good stat counter not only can tell you if your website is being visited and by how many visitors, but also how many pages they looked at while on your website, how long they were at each page, and what links they clicked on while on your website. This information is incredibly valuable in tracking how your website is working for you. Do people log in and view your materials, then go to your “Contact Me” page? Great news- you should expect a phone call soon! Do people click to view your reel but leave the page after only 1 minute? Bad news- something in your reel turned them off and you might want to consider reworking the reel.

But let’s say you have the counter and you are looking at the stats- how do you know if the person looking at your website is actually a casting director and no, say, Great Aunt Helen? To maximize your marketing efforts, you could consider creating a web page that you ONLY give out to casting directors. For example, on my acting website, there are pages for Demos, Bio/Resume, Reviews and Headshot Gallery. These pages can be accessed by anyone who visited the website, because there are links on every page. But I could also have a page called, say, “Submissions,” which is not listed on my website and is only given to casting directors (this page includes all of my public links (bio, demos, etc) but the page itself has a name that is not public.) When I check my stat counter and see that this “Submission” page has been accessed, I can be nearly certain that the person listed is a casting director or producer. This is a smart tracking technique, and once you compare your results to your marketing goals you will be able to see very clearly IF and HOW your website is working for you.

The service I currently use for web stats, which is free, is This free service tracks the last 500 visitors to your website. To have a log size larger than 500 or to have them store the information indefinitely (rather than only keeping the last 500), you can pay a small service charge. One of the best services that offers is the ability to see HOW someone finds your website- will list the website they came from, along with the date and time. For example, let’s say a theater website has your bio listed for a recent show, and in your bio you included a link to your website. If someone is on the theater website, sees your bio and clicks your link, will let you know that this person reached your website because they clicked on it from the theater’s website. Even cooler, this service also includes Web Searches- if someone looks you up on Google and finds your website, StatCounter will tell you exactly what search the person used to find your website. Very cool!

You can also check with your web host to see if they provide web statistics (most do for no extra charge). Some have the same functionality, others can provide even more detailed information. Contact your host for more information.

Remember that TAE does web design for actors, singer, musicians, directors and other solo artists. We can also do design for theater and film companies. Visit TAE's Design Page for more information.

0 COMMENTS - Click to READ:

Post a Comment

Thanks for leaving your thoughts- I will respond as soon as possible! (Be sure to click the "Subscribe by Email" link to be notified about my response as well as others'...)


This content is offered under a Creative Commons by-NC-ND License.That means you're free to share it, republish it, refer to it, include it in your wedding vows, whatever... - PROVIDED you:

a) you don't change anything.
b) you don't use it to make money.
c) credit me (with my blog's name, and a link back to my site.)
d) it's not required, but it would be awesome if you'd email me to let me know you're using it, and then I can help promote your post!

If you are copying an article in its entirely, you MUST include the following acknowledgment at the top of the post: "This blog was pulled, in its entirety, from Bite-Size Business for Actors, a blog published by The Actors' Enterprise. To learn more, visit"

To view the license, click here. To learn more about Creative Commons, click here.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-
No Derivative Works 3.0 Unported License

Follow Bite-Size Business for Actors
Directory for New York, NY
Blog Directory
Blog Directory
Blog Directory & Business Pages -