Friday, August 31, 2007
Cover Letters
Every wondered what it takes to create a really good cover letter? There are all kinds of opinions out there about what is appropriate- some say it should be very short, others say it should fill one page. Some say it should stay very formal and professional, others say that it should be infused with your personality even if that makes the letter more casual. If you asked 10 different people you'd get 10 different opinions, so what is an actor to do?
This may seem like a coaching cop-out, but a cover letter is best created when it comes across as "you." Much like a phone greeting, it should give the recipient a flavor of what you are like, while also letting the recipient know what to expect from you. It needs to say, "I understand what you are looking for, and I believe I fit that profile." Or, to put it into business terms, "I know what your shopping needs are, and I think I am just the product you are looking for."
The more you can see yourself as a product or entity that needs selling and the agent/casting director/producer as someone who has a product they need to buy, the easier it will be to identify your strong suits that will align with their needs, which will help you get in the door. It will also help taking rejection a little less personally.
Click here to read my other blog posts involving cover letters.
With a background in advertising and marketing, I know exactly how to create a compelling cover letter to get you in the door. Contact me to set up your free consultation.
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