Advice and How-To's Especially for ACTORS!

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Thursday, March 8, 2018

I'm Not Playing


Today’s blog is going to be a little incendiary, but something’s gotten me ruffled and I want to talk about it. Today I want to talk about GURU MENTALITY.

You know the mentality I mean - the one that says that if you just dream big enough, and you put all of focus on one process/ ideology/ viewpoint, you can have your hearts desire with very little work. That all you have to do is follow one person who will give you all the answers, and your dreams will come true. THAT guru mentality.

Look, I know how alluring it is to think that if you DREAM your way through life that everything will work out for you. But will and desire and passion is not nearly enough, and no one person has the magical elixir.

I think we all know that deep down inside. But when we’re confronted with real, honest effort it seems easier to pay a lot of money to people who will make the kinds of promises we want to hear.

I get a lot of coaching clients who come to me with a guru mentality - they ask, “If I coach with you consistently will I have everything I want?” And they often want that success with very little effort on their part. But any career coach who tells you YES is lying - yeah, I said it. LY-ING. Because there is no one perfect route to success, and it certainly doesn’t come without some kind of effort. There are too many factors out of our control to say that there’s one true way to succeed.

So I’m stating, here and now -- I’m not playing that game.

I’ll say it now, loud and clear: There is no magic to having a career as an actor.

First and foremost, my job is to teach you the business. Business is simple - there are industry standards to be aware of and it’s my job to make sure you know where those boundaries are.

Second, my job is to teach you how to approach the business creatively. There are many loopholes and grey areas, so this is where we can play a bit and let your personality (aka type) shine through. It’s this creativity that makes the business full of infinite possibilities. And it makes it FUN.

Third, my job is to help you navigate the challenges and difficulties between the two, often referred to as mindset. There is so much perceived rejection in this business that much of what we do in coaching is help the actor find ways to deal with the disappointments.

What a career coach can’t do: Guarantee anything other than the above. I can’t “get” you an agent, “get” you on that TV show, “get” you the Broadway audition you’ve been dreaming of. No one can guarantee those things. Getting there is a mix of all of the three things we CAN do (listed above) combined with perseverance, good timing, connections, and a lot of luck.

So the next time anyone promises anything other than helping you DO THE WORK, be wary. Guru mentality will not help you get to where you want to be - the results will be hollow, and you deserve more.


Have a comment or question? Leave it by clicking below!

Erin Cronican’s career as a professional actor and career coach has spanned the last 25 years in New York City, Los Angeles and San Diego. She has appeared in major feature films and on television, and has done national tours of plays and musicals. She has worked in the advertising & marketing departments of major corporations, film production companies, theater magazines, and non-profit acting organizations. She is the Founder/Coach of The Actors’ Enterprise, co-founder and Managing Director of The Seeing Place Theater, and writes an “Experts” column for Backstage. To learn more, check out www.TheActorsEnterprise.org and find her on Twitter @ErinCronican.

Thursday, March 1, 2018

Special Tips for Beating Facebook's Algorithms


From time to time I'm going to address student and reader questions via video instead of the standard text. It's an exciting way to take advantage of all of the wonderful digital resources out there!

This week I talk about the sometimes frustrating, "How can I make Facebook better for my networking?" There's one quick tip I give that will make all of that time on social media bearable - and it's fast! Without further ado...



If the video has trouble loading, or you'd like the link, go here:


Have a comment or question? Leave it by clicking below!

Erin Cronican’s career as a professional actor and career coach has spanned the last 25 years in New York City, Los Angeles and San Diego. She has appeared in major feature films and on television, and has done national tours of plays and musicals. She has worked in the advertising & marketing departments of major corporations, film production companies, theater magazines, and non-profit acting organizations. She is the Founder/Coach of The Actors’ Enterprise, co-founder and Managing Director of The Seeing Place Theater, and writes an “Experts” column for Backstage. To learn more, check out www.TheActorsEnterprise.org and find her on Twitter @ErinCronican.

Thursday, February 15, 2018

How To Follow Up After Networking


Welcome to my brand new video blog! From time to time I'm going to address student and reader questions via video instead of the standard text. It's an exciting way to take advantage of all of the wonderful digital resources out there!

This week I talk about the ever elusive, "What do I say when I follow-up after meeting someone at a networking event?" There's one quick tip I give that will make all of those follow-ups simple and effective - and will make you feel great in the process! Without further ado...


If the video has trouble loading, or you'd like the link, go here:



Have a comment or question? Leave it by clicking below!

Erin Cronican’s career as a professional actor and career coach has spanned the last 25 years in New York City, Los Angeles and San Diego. She has appeared in major feature films and on television, and has done national tours of plays and musicals. She has worked in the advertising & marketing departments of major corporations, film production companies, theater magazines, and non-profit acting organizations. She is the Founder/Coach of The Actors’ Enterprise, co-founder and Managing Director of The Seeing Place Theater, and writes an “Experts” column for Backstage. To learn more, check out www.TheActorsEnterprise.org and find her on Twitter @ErinCronican.

Tuesday, January 23, 2018

The Definition of Success


We’re in the midst of awards season, so naturally it’s a time actors begin to daydream about achieving that ultimate success in their career. We watch acceptance speeches with a mix of envy and awe, and we fervently wonder what it will take for us to launch our career to that level.

The truth is, only a fraction of the A list actors will ever be nominated for a major award, let alone win an award (here’s looking at you, John Barrymore and Marilyn Monroe.) So it wouldn’t be reasonable (or mentally healthy) to use “winning a major award” as a litmus test for success.

If that isn’t a standard to live by, then what is an actor to do?

You want to start looking at other measures of success for your career, and they can be any number of things based on the kind of career you want to have. Success is simply defined as, “the accomplishment of an aim or purpose.” So what are you aiming for? Some examples:
DO YOU WANT...
• An agent
• A guest star role
• To be called in directly for a regional/Broadway show
• To build relationships with all CDs in a specific office
• To make more than 50% of your income from acting
• To balance you work and home life
• To get a more flexible/lucrative day job

The key is: make sure that the measures can grow and change over time as YOU grow and change. You should have a sense of what “success” means for your current year, and also have a 3 or 5 year plan so you can see what success might look like in the future. Any of these examples above could be year-long goals, or could be mini-goals in service of a greater goal.

As you probably know, I’m also an actor so I’ve created my own measure of success just like I’m advising you to. In 2017 here’s what this looked like for me:

My measure of success (goal) for 2017 was to pay my rent only using acting income. To achieve that, I created a bunch of mini goals each quarter. I started by aiming to attend at least 30 EPAs in the first quarter of 2017. The next quarter I focused on networking and making sure my self submissions were strong, in addition to going to EPAs. In the 3rd quarter I focused on self-producing my own projects and taking on projects that I was referred for. And by the end of the year I found that I had achieved my overarching goal - I had gotten two long-term singing gigs (one as a stand-by in an open-ended Off Broadway musical) that are now paying my rent. And I was able to feel especially successful because I had achieved all of those mini-goals in between.

So what is your measure of success for this year? How about this month? Or this week? Leave your ideas in a comment below so that I can help give you some free accountability!


Have a comment or question? Leave it by clicking below!

Erin Cronican’s career as a professional actor and career coach has spanned the last 25 years in New York City, Los Angeles and San Diego. She has appeared in major feature films and on television, and has done national tours of plays and musicals. She has worked in the advertising & marketing departments of major corporations, film production companies, theater magazines, and non-profit acting organizations. She is the Founder/Coach of The Actors’ Enterprise, co-founder and Managing Director of The Seeing Place Theater, and writes an “Experts” column for Backstage. To learn more, check out www.TheActorsEnterprise.org and find her on Twitter @ErinCronican.

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